Simply put, I am a writer.
I have grown brand pages from 0 to 1,000, 0 to 10,000, 0 to 50,000, and one very soon will hit 100,000 followers too.
But, that's vanity metrics. However, this is how this industry works, so to tell you what I have done, I have to put it that way.
As I am growing as a writer, an operator, and a marketer, I am learning that all that matters is Business Impact.
And Business impact can be different for different types of work:
- Working on a personal brand for a founder: His website link clicks
- Working on a B2B brand page: Potential clients' form fills
- Working on a B2C brand page: App downloads
The list is endless.
Having done all of it, I plan to document it all here: