Make Laziness Enablers
I'm obsessed with laziness right now.
Not my own (though my family might disagree). I'm talking about your laziness. The user's laziness.
Why? Because I'm building a workout logging app, and I've got this idea: What if it was designed for the laziest person on Earth?
Think about it. The apps we can't live without? They're basically laziness enablers:
Zomato: I'm too lazy to go out and eat.
Instamart: I'm too lazy to get groceries.
Uber: I'm too lazy to find a cab and haggle over price.
Porter: I'm too lazy to deliver stuff to my friend.
Urban Company: I'm too lazy to go out for a haircut.
These apps aren't just making life easier. They're leveraging our natural state: avoiding hard work at all costs.
And, it all started with Google: Typos in earch query? No problem. Here's exactly what your brain was trying to ask.
So here I am, looking at my workout app prototype, asking myself: "How can I make this effortless?"
I want it to be so simple that using it feels like cheating. Like you're getting away with something.
Because here's the thing about retention problems: they disappear when you solve for laziness. We're hardwired to stick with what's easy.
I'm curious: What's the laziest app you use? The one that makes you feel a little guilty about how easy it's made your life?